10 navika društvenih medija za B2B marketing

Snimka zaslona 2014. 10. 19. u 12.29.04

U kolovozu, Meki odabir poslali su anketu svojim kupcima i zaprimili 1,444 dovršenih odgovora koji predstavljaju više od 1,200 malih i srednjih poduzeća (SMB), poduzeća, javnog sektora i obrazovnih organizacija. 71% ispitanika bavilo se informatikom, a uzorak je u osnovi bilo 50 posto američkih i 50 posto kanadskih organizacija - što je vrlo reprezentativno za sjevernoamerički poslovni krajolik.

Jedan od aspekata prezentacije koji bi trebao vikati je Wordleov prikaz primjedbi: Relevantan i pravodoban sadržaj to treba uhvatiti interes i biti napisano jezgrovito!

Evo nekoliko dodatnih uvida iz nalaza:

Jedan komentar

  1. 1

    Doug, this was a useful slide summary and video update on Softchoice’s research (although I did feel a bit ‘bricked in’ by their choice of surroundings lol)

    Sometimes I really wonder how many large companies allow access to FB and Twitter from the desktops / laptops of employees. There are various security issues, reputational risks and productivity trade offs to make in doing so. Perhaps that’s driving the increasing uptake of smart phones to access these tools, when they’re not locked down by ‘traditional’ corporate Internet firewalls?

    From the slideshare summary I picked out tip #8 as speaking very clearly to the often product-oriented worldviews of b2b tech marketers. The seven responses quoted refer to marketing messages delivered by email, but could also be applied to almost any other content marketing form that helps educate and nurture a possible business relationship with a real, live human being. Remember those!

    As smart phones (and tablets) proliferate in the corporate world, it looks like short, engaging “infographic” pieces might become a preferred way to attract eyeballs and eardrums to a more measured and detailed information exchange e.g. webinars and supporting written content.

    Lots to think about. Thanks for sharing.

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