Najvažnija značajka vašeg korporativnog bloga

kucač vrata

Kucanje vrataVečeras mi je bilo super u Confluence, događaj umrežavanja u Indianapolisu, gdje smo ponovno okupili tim koji će govoriti na Do's and Don'ts of Corporate Blogging. Pridružili su mi se kolege iz industrije, Rhoda Israelov, Rodger Johnson, Kyle Lacy i Kevin Hood.

There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.

Domaćin Erik Deckers zatvorio razgovor pitanjem:

What's the one key piece of advice that everyone should remember when starting their corporate blog?

Zatvorivši panel, složio sam se s ostalima da sve započinje sjajnim istraživanjem ključnih riječi, fantastičnim sadržajem, pisanjem o vašim kupcima te iskrenom i transparentnom. Svi su odgovori bili prvorazredni, pa sam iskoristio priliku da završim jednostavnim podsjećanjem na sve da mora postojati vidljiv, jednostavan put do zaruka na blogu.

I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.

There's even some nepotvrđeno rasprave na webu koje Google čak uzima na web lokacijama na kojima je navedena njihova poštanska adresa. Kad Google sve više cilja povjerenje, logično je da se web mjestu s valjanom adresom može vjerovati iznad one bez.

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