Kad razgovaram s ljudima o blogovima, mnogi me pitaju je li bloganje tu da ostane.
Pitati nekoga hoće li bloganje biti ovdje zauvijek isto je kao i pitati dečke koji su tiskali svoje novine s tiskom Gutenberg. Baš kao i slobodni tisak, i bloganje će se razvijati s tehnologijom, blogeri s velikim brojem sljedbenika otkupljivat će se, a blogovi će se integrirati i ugrađivati u druge komunikacijske medije.
Bloganje brzo postaje o medium and strategy for corporations, but it won't take long before it's swollen ego shrinks back to ‘just another communication method' that's up there with signage, location, email, web sites, and social media interaction.
Talented bloggers will be depended upon to help companies move the needle. The next few years will be great for bloggers, who will continue to be swept up by larger organizations either on a consulting or full-time basis. That's good to hear, isn't it? It means this whole thing has been worth it – honesty and transparency može donijeti vam uspjeh.
Na toj noti, čestitam Loren Feldman, uspješni bloger koji će raditi neke tekstove i video zapise za c | net.
Side note: While I cringe at Loren's raspy, cussing, in-your-face, East Coast rants… or uncomfortably watch him vlogging in bed – I'm in awe of both his transparency and his success. He shows that you can be honest, be yourself, be opinionated, and still be successful.
Where's Blogging Going?
There will be something new to blogging in the future, just as with newspapers… but it won't take a hundred and fifty years. My vision of a blogger of the future may involve a speech-to-text voice recognition that's passed through a grammatical filter, with smart algorithms that organize the content, and auto-generated interactive ‘views' into related subject matter available over the web.
Corporate Blogging in the future will probably fall back into the Marketing, even though we're fighting like hell to keep it out of there today. The reason we fight it now is because Marketing awards are usually given for perfection, beauty and finesse – not results, reality and transparency. Bloggers and blogging don't fit into the seasoned Marketing Executive's cubicle farm.
Jednom kada tvrtke shvate da se njihov uspjeh pripisuje koliko učinkovito komuniciraju i njeguju odnose sa svojim klijentima i potencijalnim klijentima, marketinški odjeli počet će cijeniti nekoga tko ima muda da uđe na blog i reći mu da jest. Kad se to dogodi, marketing će se promijeniti i tvrtke će biti bolje za to.
When it's a mainstream factor in corporations, it's going to change life for the independent blogger like me. Companies will seek out those with a following, who can write well, and pull them into their bag of goodies. If I were running HP, Šumovita dolina, IBM or Cisco, I'd be padding my web presence with bloggers today – before they're all gone tomorrow.
When everyone is blogging, we'll either get promoted to someone else's spotlight or fade into obscurity. Don't get comfortable, we won't be here for long.