Prije otprilike tri godine Adam Small i ja sjedili smo u našem omiljenom kafiću i on je spominjao koliko je davatelja usluga e-pošte bilo teško integrirati. Radio sam u ExactTargetu kao savjetnik za integraciju, tako da sam bio potpuno svjestan izazova. Adam i njegova supruga osnovali Agent Umak, platforma za promet nekretninama koja je narasla i slala desetke tisuća e-poruka tjedno. Problem je bio u tome što se činilo da pružatelji usluga e-pošte (ESP) uvijek grade svoje integracijske značajke na zahtjev ili kao naknadnu zamisao svog korisničkog sučelja.
We started digging and doing some research and found that there were several bulk email providers out there, even Amazon had started one, but the price and the complexity simply weren't worth it. As email marketing was becoming a priority of the users that Adam had, he was becoming more and more dependent, spending more, and becoming more discouraged. So he decided to begin building his own! About a year later, Adam's platform was sending out of his own MTA (Mail Transfer Agent). Adam built his own bounce management and click tracking on top of it as well! And his deliverability was on par with all of the platforms he had previously worked with.
U tom smo trenutku počeli mozgati kako bismo mogli koristiti infrastrukturu koju je on projektirao za širu upotrebu. S Martech Zone's subscriber growth growing to 100,000 subscribers, we were spending quite a bit of money on our email vendor and weren't too happy, either. We had to manage two systems, one for writing content and one for managing subscribers and content. Why couldn't we just run it all from WordPress?
Mogli smo ... i WordPress je tih godina jako napredovao. Ključ za priliku bio je dodavanje prilagođenih vrsta postova. Prilagođene vrste postova omogućile su nam da napravimo tip koji se zove e-mail i za izradu e-pošte upotrijebite zadani sustav za upravljanje sadržajem i predloške. Adam je uzeo svoju infrastrukturu koja je sada optimizirana za skalabilnost, a mi smo krenuli raditi dodatak! Dakle, korisnik bi mogao koristiti dodatak za stvaranje i upravljanje sadržajem, a CircuPress mogao bi upravljati slanjem, praćenjem, odbijanjem, pretplatom i drugim zadacima.
Since we both had day jobs, the plugin took its toll. Adam worked on it, I worked on it, Stephen rewrote it, and we tested, tested, tested and tested more and more. We submitted the plugin to WordPress last week and they provided some great advice. Last week, Adam rewrote some key portions of the templating and we submitted again on Friday. It didn't take long before we got the news we wanted… WordPress approved CircuPress. We believe we're the only email service provider built specifically for WordPress!
We've added some very unique features. The plugin has integrated subscription form widgets, shortcodes and functions. The plugin automatically publishes your emails on your site – so your online view is right on your own site! Daily and weekly emails are automated and go out whenever you have new content. A really cool feature is that embedded videos are replaced with screenshots and play buttons so the half of email clients that don't play images still allow the reader to click the video to play it. More features are coming around the corner for that!
Dosta vam je petljanja sa skupim dobavljačima e-pošte i želite istinski iskoristiti vaš sadržaj? Prijaviti se za CircuPress today! We're already converting subscribers on this blog over to CircuPress… be sure to subscribe and you'll see how great they look.