Kako komentari utječu na rang tražilice

komentirati

Pomaže li mi komentiranje drugih blogova u rangiranju mojih tražilica? Googleov algoritam rangiranja uvelike je težak na relevantnim vezama natrag na vaše web mjesto. Budući da veze natrag na vašu web stranicu pomažu, ne bi li imalo smisla da komentiranje i ostavljanje vaših veza posvuda budu od koristi vašem web mjestu? Ne baš.

U ovom nedavnom videozapisu, Matt Cutts (Kvaliteta pretraživanja za Google) raspravlja o potencijalnim rizicima dopuštanjem korisnicima da na vašem blogu objavljuju komentare s neželjenom vezom. Imate kontrolu nad sadržajem na svojoj web lokaciji, a ako vas Google uhvati kao poveznicu na neželjene web stranice, vjerojatno će i vašu web lokaciju smatrati neželjenom.

Također se dotiče razloga zašto Google tipično ne kažnjava vašu web stranicu zbog neželjenih veza. Ako je Google kažnjavao web stranice za bilo koju vrstu povezanih veza, konkurenti bi međusobno stvarali najgore moguće veze pokušavajući ukloniti konkurenciju iz rezultata pretraživanja.

Još uvijek postoji puno blogova koji ne dodaju rel = "nofollow" atribut linkovima komentara. Zašto bi vlasnik bloga to želio učiniti?

A dofollow blog link za komentare jednostavna je nagrada za korisnike koji dodaju vrijedne komentare i povratne informacije. Vlasnik bloga dobiva vrijedan komentar koji generiraju korisnici, a posjetitelj koji ostavi dobar komentar dobiva vezu dofollow. Većina blogova koji dopuštaju dofollow veze s komentarima striktno moderiraju te komentare i veze, tako da se vjerojatno nećete izvući objavljivanjem veze, osim ako vaš komentar doprinosi i doda vrijednost blogu.

Još jedan razlog zbog kojeg blog može dopustiti dofollow komentare jest ako blog postoji već duže vrijeme, a vlasnik ne ažurira platformu često. Vjerovali ili ne, postoje tisuće blogova koji nisu ažurirani otkad je izumljen atribut rel = 'nofollow'. Mnogi se blogovi i dalje koriste, a novi se postovi redovito dodaju. Mnogi su od ovih blogova usko moderirani ili ispunjeni neželjenom komentarima blogova.

Ako pokušavate izgraditi svoj profil povratne veze, ja bih klonite se postova na blogu s drugim neželjenim komentarima. Vjerojatno nećete biti kažnjeni objavljivanjem veza pored neželjenih veza, ali Google često identificira ove stranice prepune neželjene pošte i filtrira ih iz njihovog grafa veza.

U većini slučajeva trud oko stvaranja vašeg profila povratne veze objavljivanjem veza s komentarima bloga nije vrijedan truda jer ove web stranice obično sadrže toliko poveznica komentara da je vrijednost PageRank previše podijeljena da bi prošla značajnu vrijednost. Blog poveznice komentara s atributom rel = 'nofollow' neće proslijediti nikakvu vrijednost vašem web mjestu.

9 Komentari

  1. 1

    Jeremy,

    This is outstanding information. One note I would add, though, is that providing great comments on another blogger’s blog can often get you some attention. When I first began blogging, I commented often on blogs and provided great content and discussion for them. Many took notice and began linking to my blog. I know that’s not a 1:1 trade on backlinks, but it can be fruitful!

    Also – I thought Google had adjusted the way that they treat nofollow and dofollow because of what SEO guys were doing with page sculpting… is that not the case?

    Great post! Thanks!

  2. 2

    @Doug – Last summer at SMX Advanced Matt Cutts suggested that we should think of PageRank as “evaporating” when the nofollow attribute is added. If we take him as his word this would mean that you can’t craft or sculpt your site’s PageRank using the nofollow attribute.

    For simplicity sake let’s say that your blog post had a PageRank value of 10. You have the ability to pass this value to other web pages via links. If you link to 9 other pages within your website and 1 external website, you are losing 10% of the PageRank value that you could have kept flowing through your website. When the nofollow attribute was adopted by Google, savvy SEOs attempted to add this attribute to the external link in this scenario to keep all of their PageRank. The thought was that this would strengthen other internal pages of their website. If we believe Matt Cutts about PageRank evaporating with regards to nofollow, then the tactic of page PageRank sculpting with this attribute has no value.

  3. 3

    It is important to mention that there is still value in linking to other valuable resources in your blog posts. Enrich your blog posts with videos, images, links and useful information. You’re likely to get far more PageRank value from those that choose to link to your blog post than what you may lose linking out to another valuable resource or two. “Give and you shall receive”, “Givers get”, karma, etc. You get the point. It works.

  4. 4

    I’d also like to note that Google reserves the right to ignore the nofollow attribute. They likely would never ignore this attribute on blog comment links. They may however choose to ignore this attribute on popular social media sites like Twitter once they establish which accounts they can trust. Another example would be if CNN.com chose to add nofollow to every link. Google would likely ignore most instances of the attribute because they trust that links on CNN.com are valuable editorial mentions of a website.

  5. 5

    i’ve read a few blog posts on this topic and they all seem to talk mostly about blog commenting as spam. My question is what if you comment on a dofollow blog with strictly moderated comments that is relevant to your site with a real comment? How do the search engines treat these links? Are the links worth less in the comments than if they were in the body of the blog post?

  6. 6

    Great post, Jeremy.

    Regardless of the value, real or perceived, of backlinks from blog comments, this is an example of where it all comes down to content.

    Posting relevant, insightful comments on blogs can still help drive users to your site and your services. By putting yourself, your personality, your reputation out there for others you establish yourself as an authority that folks will seek out.

  7. 7
  8. 8

    Definitely link building through similar/familiar blogs to your niche market would make you drive traffic into your site. As far as you provide interesting comments, adding value to those blog´s article posts, blog owners would be happy to receive those comments and let you leave your link as well.

    I recommend joining the conversation about What makes a website Page Rank increase on Startups.com! You can follow this http://bit.ly/cCgRrC link to get straight to the question and answers already posted by other experts.

  9. 9

    Jeremy, if one is using WordPress CMS, there is no provision to selectively give do=follow status to a particular commenter. How does one deal with this?

    Plus, there is this talk about “you should not share your page ranking with other websites”. Is there any validity in this argument whatsoever?

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