Pregled bloga: Dave Woodson, savjetnik za društvene medije

gost bloganje

davewoodsonDave Woodson je savjetnik za društvene medije i tehnolozi koji pomažu tvrtkama svojom internetskom prisutnošću. Dave je sjajno pregledao knjiga za blogove napisali smo i stavili na Barnes i Noble. Kao što smo i obećali, radimo pregled njegovog bloga kako bismo pružili neke konstruktivne povratne informacije kako bismo ga podesili! Evo ide:

  • Nije odmah uočljivo što svrha vašeg bloga je novom posjetitelju. Morao sam otići na About da bih zapravo dobio dojam o onome o čemu blogovate. Preporučio bih da na desnu bočnu traku stavite redak ili napomenu koja objašnjava svrhu vašeg bloga.
  • Budući da tvrtkama pomažete putem društvenih medija i tehnologije, preporučio bih sjajnu poziv na akciju (CTA) u gornjem desnom dijelu bočne trake na svakoj stranici dajući na znanje ljudima da ste dostupni za najam. Taj CTA trebao bi pojedinca proslijediti na odredišna stranica koja ima i obrazac za kontakt i neke dodatne informacije o klijentima i uslugama koje pružate.
  • Imate izvrsno zaglavlje i logotip ... uzmite logotip i postavite ikonu za svoj blog. Evo posta na kako napraviti favicon.
  • vaš robots.txt datoteka je u korijenu vaše domene i ima navedenu lokaciju sitemap.xml - to je sjajno! Uređivao bih datoteku i onemogućavao promet u bilo koji / wp- * direktorij ili datoteku - to će zaustaviti tražilice da indeksiraju vaše administrativne direktorije.
  • Put do vašeg URL-a (trajna veza) je čudan - čini se da postoji broj posta. Mislim da vas to ne boli, ali pomalo je neobično. Budući da se ne nalazite visoko u rezultatima pretraživanja (koristim Semrush da provjerim), možda bih to izvukao, izgleda pomalo neželjeno. Možete koristiti pravila htaccess za promjenu trajne veze. Najdraže mi je /% poštansko ime% /. URL struktura nema toliko utjecaja kao nekada, ali tko zna kada će se vratiti!
  • Izgled vašeg bloga je sjajan - vrlo je jasno i lako se sve vidi. Sviđa mi se vaša Apture traka na vrhu, stvarno smanjuje dodatnu gužvu na stranici.
  • Volio bih da postoji sjajna foto vas u zaglavlju. Ljudi trebaju znati tko je Dave - a sjajna fotografija pružit će taj osobni dodir koji će izgraditi povjerenje i omogućiti da vas prepoznaju ljudi koji se nađu na vašem blogu. Imam svoju fotografiju svugdje, čak i na svojoj posjetnica. Kad netko podigne moju karticu nekoliko tjedana kasnije, sjetit će se tko sam bio. Ne radim to samo zato što mislim da sam lijepa;).
  • Vaši su postovi dobro napisani velik razmak između odlomaka i učinkovita uporaba popisa. Popisi su vrlo učinkoviti pri pisanju, jer ih ljudi mogu lako skenirati. Preporučujem vam da malo povećate veličinu fonta i upotrijebite podebljane i kurzivne riječi na ključnim riječima koje sa svojim sadržajem želite odvesti kući.
  • „Društveni mediji i tehnologija“ vrlo je, vrlo široka i konkurentna ključna fraza u naslovu vašeg bloga. Postoji li niša na koju se možete usmjeriti, a koja je uska i malo duža? Ciljanjem ključnih riječi s dugim repom možete brzo stjecati relevantan promet pretraživanjima. Jedan takav pojam je koristeći društvene medije za posao. Mjesečno ostvari samo 30 pretraživanja, ali to je 30 novih posjetitelja vašeg web mjesta svakog mjeseca.
  • Pretjerujete u dijeljenju veza. Iskreno, nisam vidio da bilo koji od ovih poslova radi bilo za koji posao osim Twitter-ovog gumba za retweet (koji već imate) i Facebook je poput gumba.
  • Poveznica do vašeg Kontakt stranica je zakopan u vašem navigacijskom izborniku. Informacije za kontakt, poput telefonskog broja, adrese ili povezane kontaktne stranice s obrascem, mora biti lako pronaći na svakom blogu. Ljudi ne uzimaju vremena da preturaju po web mjestu ... ako vas ne mogu pronaći, odlaze. Potičem neke tvrtke da te podatke stave u svako zaglavlje i podnožje.

Najveća prilika koju vidim za vas je da svoj blog koristite lokalno i zemljopisno za privlačenje novih tvrtki. Usredotočujući se na svoju regiju i ističući se kao tamošnji savjetnik za društvene medije, možete iskoristiti pretraživanja u regiji od tvrtki koje traže vašu pomoć. Međutim, morate biti sigurni da imate učinkovite pozive na akciju i odredišne ​​stranice kako bi se lako mogle povezati s vama!

Zahvaljujemo na mogućnosti pregleda vašeg web mjesta! I puno hvala na recenziji naše knjige!

10 Komentari

  1. 1
  2. 2

    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

  3. 3

    Awesome to get such functional advice. Way to put yourself out there to ultimately grow better. I sure hope I can grow up to be hip and cool some day.

  4. 4

    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

  6. 6

    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

  7. 7

    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

  8. 8

    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

  9. 9

    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

  10. 10

Što vi mislite?

Ova web stranica koristi Akismet za smanjenje neželjene pošte. Saznajte kako se podaci vašeg komentara obrađuju.