Raznolikost i marketing

RaznovrsnostMorao sam pročitati post o raznolikosti s mojim novim prijateljem, JD Walton. J.D. has launched a blog that markets to Blacks in Business. He's an American success story and wants to share his experience with others.

To me toliko uzburkalo da sam je da pišem o svojim razmišljanjima o različitosti. Kakve veze raznolikost ima s marketingom i automatizacijom? Kakve to veze ima s Dougom, ovim 38-godišnjim debelim bijelcem? Sve! Naša zemlja i naš svijet svakim danom postaju mnogo raznolikiji. Internet postaje pravi lonac jer pristupačni pristup i hardver dolaze u mase.

You must respect and speak to all races, creeds and genders if you wish to be successful. If your business wishes to grow, then your company must be diverse as well. It's impossible to serve a sector of the market effectively if you don't have input from that sector of the market.

Some folks look internally on diversity programs and utilize it as their excuse for not being promoted or speak to someone else becoming promoted prematurely. I believe this to be short-sighted and perhaps a little ignorant. Basing a promotion on someone's race, gender, etc. can and will open opportunities to the business as well as the individual.

Here's the million dollar question… when your company grows successfully by actively promoting minorities and females, new opportunities will come to everyone within that company. It's the chicken or the egg. Perhaps you never would have had the opportunity to get promoted without having that diverse workplace in the first place!

2 Komentari

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    Nekada je zapošljavanje manjina bilo moralno pitanje, onda je to postalo poslovno pitanje, sada je pitanje nužnosti. Uskoro će biti više poslova nego ljudi koji će ih popuniti, to je razlog za outsourcing. Doug, ne možeš sebe nazvati debelim 38-godišnjim bijelcem, bez riječi koji kaže da izgleda lijepo i šarmantno. Vaš opis sebe dio je raznolikosti i podložan je sterotipovima. Većina bijelaca misli da različitost znači neko drugo, a zapravo su svi osim raznolike zajednice, različite dobi, veličine, strukture obitelji, seksualne pripadnosti, politike i, kao što dobro znamo, spola i rase. Dobar post

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