Ne krivi CMS, okrivi dizajnera tema

CMS - Sustav za upravljanje sadržajem

Jutros sam imao sjajan poziv s potencijalnim klijentom u vezi s njihovim ulazne marketinške strategije. Spomenuli su da su se sastali s tvrtkom kako bi razvili svoje web mjesto. Prije poziva primijetio sam da su već bili na vezi WordPress i pitali bi li ga i dalje koristili. Rekla je apsolutno ne i rekla da je to užasno ... nije mogla učiniti ništa sa svojom web stranicom što je htjela. Danas razgovara s tvrtkom koja će se razvijati na Expression Engineu.

Morao sam objasniti s čime smo surađivali Motor ekspresije također prilično opsežno. Također smo surađivali s Joomlom, Drupal, MarketPath, Imavex i niz drugih sustava za upravljanje sadržajem. Iako su neki CMS sustavi trebali malo nježne ljubavi da iskoriste sve blagodati pretraživanja i društvenih mreža, otkrili smo da je većina CMS sustava stvorena prilično jednaka ... i doista ih odvaja samo administrativna funkcionalnost i jednostavnost upotrebe.

Bio bih spreman kladiti se da bi ova klijentica mogla postići sve što želi u WordPressu. Problem nije WordPress, već način na koji je razvijena njezina tema. Jedan od klijenata s kojim smo nedavno počeli surađivati ​​je tvrtka za financiranje zajma VA. Oni su sjajna tvrtka - vraćaju novac braniteljskim dobrotvornim organizacijama svaki put kad prikupe uputnicu. Iako radimo tonu WordPress prilagodbe, prilično smo agnostični da klijent može imati lijepo, optimizirano i korisno web mjesto na gotovo svakom CMS-u kao što može na WordPressu. WordPress je jednostavno vrlo popularan trenutno, pa radimo na toj platformi puno više od drugih.

VA Loan kupila je prilagođenu temu, a zatim nas je angažirala da razvijemo njihove strategije pretraživanja i socijalne strategije. Tema je bila katastrofa ... nikakva upotreba bočnih traka, izbornika ili dodataka. Svaki je element bio teško kodiran u svom predlošku bez korištenja bilo koje sjajne značajke koju WordPress nudi. Sljedećih smo nekoliko mjeseci proveli u ponovnom razvoju teme, integriranju Gravitacija Obrasci s Leads360, pa čak razvijaju i widget koji dohvaća najnovije hipotekarne stope za prikaz na njihovoj web lokaciji iz svoje banke.

Ovo je sistemski problem s dizajnerima tema i agencijama. Oni razumiju kako da web stranica izgleda dobro, ali ne i kako u potpunosti iskoristiti CMS kako bi uključio sve različite značajke koje će klijent možda poželjeti kasnije. Vidio sam Drupal, Expression Engine, Accrisoft Freedomi MarketPath web stranice koje su bile i lijepe i upotrebljive ... ne zbog CMS-a, već zato što je tvrtka koja je razvila temu imala dovoljno iskustva da uključi sve CMS značajke koje koriste pretraživanje, društvene mreže, odredišne ​​stranice, obrasce itd. koje bi mogle biti potrebno.

Dobar dizajner tema može razviti lijepu temu. Izvrsni dizajner tema razvit će temu koju možete koristiti godinama koje dolaze (i lako ih migrirati u budućnosti). Ne krivite CMS, krivite dizajnera tema!

9 Komentari

  1. 1

    Nail on the head. We develop a good 90% of our projects with WordPress and there are times you’ll hear comments like this and things such as “Well, it can’t do __________”. Which of course the correct response is, “If there’s not already something out there that suits your needs (theme and/or plugins), and if your developer knows how to use the API, you can do pretty much anything you want to do as long as the time and budget it there.”

    But sometimes the client has their mind set on something “new”, so you either roll with it or turn it down.

  2. 2

    That’s interesting. After starting work at Reusser Design, I’ve switched majorly to working within EE, our CMS of choice, from WordPress, which I worked with mostly when I was on my own. I would agree with you in my WP themes made all the difference. Something like WooTheme’s Canvas theme, for example, was so great to work within, while there are some other “premium” and custom themes out there that are just… icky.

    That being said, I do really like EE for website content management, in cases where “blogging” isn’t a priority. It’s simple, it’s elegant, and it’s way more robust than WP, I think. Still, when you do a lot of writing or blogging within your CMS, nothing beats the user experience of WP for that writer.

    Thanks for your post!

    • 3

      @awelfle:disqus I’m a bit clumsy when it comes to EE, it’s definitely written more for MVC developers. With that in mind, I understand that development is a bit more friendly and scalability and isn’t as much of an issue. Since I don’t think of myself as a formal developer, I tend to stick with the easy stuff that doesn’t require as much thought (but could honestly cause much more damage!).

  3. 4

    This site appears to be a modified version of TwentyEleven. Is that the case? Either way, you’re correct; it’s all about the theme, not the CMS. But WordPress, IMHO, is the best platform to work with at this moment.

    • 5

      Good eye, @jonschr:disqus ! It’s a highly modified TwentyEleven theme… we really tore it up!  We just haven’t got around to masking all the theme names.  And we like the fact that we’re giving the good folks at @Wordpress:disqus the attention they deserve.

      • 6

        Out of curiosity: I got here via a straight HTML landing page which pulled in this feed. Why not integrate them directly? That’s one of WordPress’ biggest draws for me; different page templates to whatever degree you choose.

        • 7

          Hi @jonschr:disqus  – where was the landing page? We publish links out to sites like http://www.corporatebloggingtips.com but want to focus the traffic back to a single source.  I’d rather have all the traffic here, push the authority up of this domain, and ensure any links back push this domain up with search engines.  Hope that’s what you mean!  If I publish on multiple domains, I’m splitting up that authority… I’d rather have 1 strong site rather than 2 weaker ones.

          • 8

            Yep, that’s the one! Hmm. Makes sense… Although, then, why not simply make the “landing page” the index page of this site? No offense at all intended; just wondered what the advantage is. I like the landing page, BTW. Very nice.

          • 9

            @jonschr:disqus no offense taken at all! You may be surprised to realize that’s a WordPress site, too. And there are a ton of internal pages that are visible to search engines. At the time the book was released, it was pretty common to have a landing page site specifically for the book. I wanted to have a domain that was optimized just for “corporate blogging” and it worked quite well. I wanted the content to frequently update on the site but I didn’t want to have to write another blog altogether – so pulling in the feed, the social communication, and using it as an events calendar keep it constantly changing. It ranks very well for a number of terms so it did the job and continues to sell books for us!

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