Tok: prikupljanje, transformacija i feed marketinških podataka

Lijevak - prikupljanje, transformacija i feed marketinških podataka

Kako je sve više alata u vašem prodajnom i marketinškom nizu, izrada centraliziranih izvješća može biti pravi posao. Većina prodavača koje poznajem troše puno vremena na prikupljanje i transformiranje podataka, a zatim ručno izrađuju izvješća koja su im potrebna za izvještavanje o kampanji i drugim marketinškim mjernim podacima.

Lijevak: Integracije s preko 500 izvora podataka

Lijevak uzima neuredne, izolirane podatke iz svih izvora kako bi automatski generirao poslovne podatke, koji su u potpunosti usklađeni, ažurirani i uvijek spremni na njih.

Lijevak ne zahtijeva nikakvo kodiranje ili ručno održavanje, pružajući marketinškim stručnjacima kontrolu i upravljanje klikom da kontinuirano eksperimentiraju s novim izvorima podataka, poslovnom logikom i taktikom, a da nikada ne razbiju podatkovni model.

Tržnici mogu raditi brzo, ne čekajući da IT ili poslovni analitičari pristupe podacima koji su im potrebni - a tehnički timovi sada su oslobođeni zamornih zadataka prikupljanja podataka i manipulacije kako bi se usredotočili na aktivnosti veće vrijednosti.

Kako lijevak funkcionira

  • Prikupiti - Integracijama u sve vaše marketinške i oglašivačke platforme Funnel automatski prikuplja sve podatke koji su vam potrebni iz bilo kojeg izvora podataka. Izvori podataka
  • Transformirati - Jednostavno očistite, mapirajte i grupirajte svoje podatke u moćnom sučelju za mapiranje podataka Funnel.
  • Hraniti - Ubacite sve svoje marketinške podatke u bilo koji alat koji vam se sviđa. Omogućite svoj alat za poslovnu inteligenciju marketinškim podacima, unesite ga izravno u vaše skladište podataka, rješenje nadzorne ploče, Google Data Studio ili Tablice ili bilo koji drugi alat koji koristite.

Izvori podataka toka

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Odredišta podataka toka

  • API i skladište podataka - unos podataka u vaše skladište podataka ili pozadinski sustav.
  • Business Intelligence - feed marketinških podataka u vaš BI sustav.
  • Nadzorne ploče i izvješća - izradite nadzorne ploče i izvješća sa svim svojim marketinškim podacima.
  • Google Analytics - upload podataka o troškovima oglašavanja na Google Analytics.
  • Google Data Studio - vizualizirajte svoje podatke u Google Data Studio.
  • Google tablice - prenesite sve svoje marketinške podatke na Google tablice.
  • Posmatrač - snaga Posmatrač sa svim podacima o marketingu i oglašavanju. Počnite prenositi podatke za nekoliko minuta.
  • Pahuljica - hraniti poslovne podatke s više od 500 platformi Pahuljica
  • Tablo - automatski obogatiti Tablo sa svim svojim marketinškim podacima koristeći izravnu integraciju Funnel

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Izvori podataka toka

Izvori podataka toka uključuju 2dehands, 2ememain, 2Performant, 360, 7Pixel, Act-On, ActBlue, ActiveCampaign, Zakazivanje oštrine, Ad Up Technology, Ad4Game, ad4mat, ADARA, Adblade, adcash, AdColony, AdDeals Network, Adelphic, adestra, Adform, Adikteev, Adjust, Admarvel, Admitad, Adobe Advertising Cloud, Adobe Analytics, Adobe Campaign, Adperio, AdReady , Adrecord, AdRoll, Adservice, AdSpree Media, Adswizz, Adtraction, Adviral, AdWords, Adzuna, Affiliate Window, Affluent, Airship, Allani, Alltomlinser, Amobee, AMOMA, Amplitude, Apple Search Ads, Applovin, appnext, AppNexus, Appprin , Apsis, Árcédula, Árukereső, AspireIQ, AT Internet, AutoRentals, AvantLink, Awin, Baidu, Bam-X, Band, BARB, Basis DSP, BDX, Beeswax, Bencom, Beslist CPS, Better Impression, Biano, BidTheatre, Billiger.de , Bing, Bing hotelski oglasi, Bluecore, Booking.com, BrightRoll DSP, Bronto, Button, BuySellAds, Cake, CallerReady, CallRail, Campaign Contribution, Campaign Monitor, Capterra, Care Verlag, CATCHYS, Ceneo, ChannelPilot, ChartBoost, Cherchons, ChineseAN.com, Choozle, CityAds Media, CJ Affiliate, ClickSend, ClickTripz, Clickwise, clixGalore, Close, Commission Factory, communicationAds, Comparer, Compari, Connexity, Contactability, content.ad, Contobox, Conversant Access, Convirza, Cordial, Criteo, CrossInstall, Cruise Critic, Custobar, customer.io, cybba, Dable, Daisycon, DataLift360, Datalot, dataxu, Daum, DeepIntent, Delta Projects, Depo.hu, DerbySoft, DialogTech, Dianomi, Digital Advisor, Digital Turbine, Direct Digital, district m, Division-D, Domodi, DoubleClick Bid Manager, DoubleVerify, Drippler, dstillery, Effiliation, Effinity Martech, Emarsys, Emetriq, Emma, Eperflex, Eskimi DSP, Everflow, Everquote, everysize., Evilia, EXTOLE, Eyereturn, Facebook Ads, Facebook Page Insights, Facebook Pages, FareCompare, Fashionchick, Favi, Feedonomics, FinanceAds, flashtalking, Fyber, GAMEKIT, Geizhals, Genius Sports, Getprice, GetYourGuide, Glami, GlobalWide Media, GO2MOBI, Google AdSense, Google Analytics, Google Hotel Ads, Google My Business, Google Search Console, Google Sheets, GroundTruth, Groupon, Guenstiger, Gumtree, Hardware.info, Hawk, HealthCare.com, Heureka.cz, Heureka.sk, Hintaopas, Hintaseuranta, Hivewyre, homefacts, Homelook.it, HomeTiger, houzz, HubSpot Contacts, IBM Watson, Iconosquare, imedia, Impact, Indeed, Ingenious Technologies, inHaus, Innovid, Inside Response, InsightSquared, Instagram Insights, Integral Ad Science, Integrate, intelliAd Performance Marketing Suite, Intent Media, iPinYou, ironSource, ironSource Aura, ividence, Jampp, Jetcost, Joblift, Jobrapido, jobtome, Jodel, jooble, JSwipe, Jubna, JUMP RAMP GAMES, Kajomi, Kayak, Keap, Kelkoo, Kenshoo, Keywee, KickBack, Kieskeurig, Klaviyo, Kochava, Ladenzeile, Ladybug.com, Lamoda.pl, Lead Alliance, Leadbolt, Liftoff, Ligatus, Liligo.com, Line, LinkConnector, LinkedIn, LinkPrice, Linkwise, Lionshome, LiquidM, Listenloop, Listrak Email, LiveIntent, LiveRamp, Livingo, Lockerdome, LS Direct Mail, Lyst, M, P, Newmedia,, Madison Logic, Magento, MailChimp, Maileon, Manage, Marin Software, Marketo, Marktplaats, Maropost, Match2One, MDirector, Media Buying Systems, MediaAffairs, MediaAlpha, MediaMath, Mediaocean, mediatool, Meetrix Online, Meilleur Vendeur, Mention Me, Meta I/O, Metalyzer, MGID, MiQ, Mixpanel, Mobvista, Moloco, momondo, Moz, MyBestBrands, Myshopping, myTarget, NAF Digital, Najnakup, Narrativ, Natural Intelligence, Naver, NetAffiliation, NetRefer, Neustar, neuvoo, NewHomeSource Professional, Nextdoor, Nosto, Oath, OBI4wan, Okazje, Olcsóbbat, One by AOL, ONMARUS, Ortec Adscience, Outbrain, OUTTRA, ownerIQ, pandora, Partner-ads, Partnerize, Pazaruvaj, PCH, PeekYou, PeopleFinder.com, Pepperjam Ascend, Perfect Audience, Perform Media, Performission, Plista, Pocket, Podio, Post Affiliate, Jeeng (formerly PowerInbox), Powerspace, Preis.de, Pricepanda, PriceRunner, Pricespy, Prisfakta, Prisguiden, Prisjagt, Prisjakt, ProfitMax, Propel Media, PropellerAds, Pure Shopping, pushcrew, Pushnami, Quantcast, QuinStreet, Quora, QuoteWizard, Rakuten Affiliate Network, ReadPeak, ReCheckit, RecruitNow, Reddit, ReferralCandy, Refersion, Reflex Affiliates, ReMailMe, Remerge, Rentalcars.com, RENTCafé Connect, RENTCafé CRM, Renuant, Resilion, Revcontent, RichPush, Rocket fuel, Rokt, Roku Advertising, routeperfect, RTB House, RTBiQ, RTX Platform, Sailthru, SaleCycle, Salesforce Leads, Salesforce Marketing Cloud, Sanctifly, Sanoma, SelfAdvertiser, Semrush, SEOmonitor, Setser, Seznam, ShareASale, sharoo, Shenma, ShipStation, ShopAlike, Shopbot, Shopello, Shopify, Shopmania, Shopper's Mind, Shopping-search.jp, Shopping24, Simpli.fi, Simplifi, Sizmek Advertising Suite, Sizmek MDX, Skapiec , Skrz, skyscanner, Smadex, pametnije putovanje, SmartMailer, Snapchat, pahuljica, Sociomantic, softverski savjeti, Sogou, SourceKnowledge, Sovendus, Spot-A-Shop, spoteffects, Spotify Ad Studio, SpotList Music, Spoutable, Sprout Social, Spy Dialer, StackAdapt, StartApp, Startpagina.nl, STAT Search Analytics, Steelhouse, Stileo, Stripe, Stroer Digital, Stylight, SureHits, Taboola, Talkable, Tapfiliate, Tapjoy, Taptica, Target Circle, projekti timskog rada, Technolutions Slate, Terminus, The Talent Playbook, Trade Desk, TikTok, TimeOne Performance, Tracdelight, Tradedoubler, Tradelab, TradeTracker, Transparent.ly, putnička publika, TravelCar, Tremor Video, TripAdvisor, TripleLift, Trivago, Trovit, TubeMogul, tumblr, Tune Network, TVSquared, Tweakers, Twenga, twiago,Twitter, uGiftideas, Unity Ads, Upravel, UpSnap, Vacatures.nl, ValueCommerce, Ve Interactive, Vergelijk, Vertaa, Viant, viator, Vistar Media, Vizury, VK Ads, Voluum, Voxus, Vungle, Waze, We Love X, Webgains, Weborama, Weibo, WeQ, WideOrbit, Wider Planet, WooCommerce, Workfront, Xing Marketing Solutions, Yahoo, Yahoo Japan Search, Yandex Direct, Yandex Display, Yandex Market, Yandex Metrica, Yardi Voyager, Yelp, Yiqifa, YouAppi, Youtube, Yoyi Digital , Zanox, Zbozi, Zemanta, ZeroPark i Zillow.

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