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Google AdWord pravila

Google AdWord pravilaJesu li vaši tekstualni oglasi neodobreni zbog kršenja uredničkih zakona ili zaštitnih znakova? Ako ste sve učinili ispravno, zašto vas Google viče?

AdWords vas nikad odmah ne obavještava, previše tekstualnih oglasa da biste ih odjednom pregledali. Oni imaju svoje algoritme koji će otkriti vaš tekstualni oglas ako ste prekršili njihova pravila. Otkrivanje je uvijek nakon činjenice i nema puno informacija o tome zašto. Vrlo frustrirajuće!

Naravno, od LPQ-Support@Google.com primit ćete prijateljski e-mail s naslovom; Vaš Google Ads račun ima višestruka kršenja! Nemojte zanemariti ovu e-poštu jer će AdWords onemogućiti vaš račun ako se kršenje nastavi. Najbolji način da se izbjegnu te muke i zastoji na računu je temeljito razumijevanje Google Ads pravila.

At EverEffect, sretni smo što imamo vlastitog bivšeg Googlera kao izvor super zvijezda kada se moramo nositi s AdWords pravilima. Ispod je nekoliko savjeta koji bi trebali biti na prvom mjestu svim PPC stručnjacima.

Dnevnik promjena pravila

AdWords ima svezake i sveske i pravila za pojedine zemlje koje uređuju svaku vrstu oglašavanja koja se nudi. Dodajte tome činjenicu da se politike često mijenjaju kako bi se išlo u korak s vratolomnim tempom industrije. U našem modernom svijetu za odrasle, ne bi li bilo fantastično kad biste u svoj preglednik mogli instalirati sustav upozorenja za pomicanje koji bi vas obavještavao o promjenama pravila oglašavanja čim se pojave? Pogodite: Google ima nešto gotovo jednako cool. To se zove Dnevnik promjena pravila, a ako vam to još nije poznato, toplo preporučujem dodavanje oznake.

To je stranica na kojoj su navedene promjene pravila oglašavanja kako se pojave ili čak malo prije njihovog pokretanja. Stvarajući vam naviku povremeno to provjeravati, možete ostati ispred krivulje i spriječiti pad oglasa zahvaljujući neočekivanim promjenama AdWords pravila.

Pitanja vezana uz faktore u vašem PPC planu igre

Ključno je naučiti kako učinkovito rješavati probleme s pravilima, rješavati ih što je brže moguće i strukturirati svoj račun tako da spriječite pad oglasa u budućnosti.

Kada poduzimate bilo kakva poboljšanja PPC računa, ne biste trebali uništiti sve svoje oglase i zamijeniti ih novima, osim ako niste spremni na neko vrijeme sve izvan funkcije.

Razumijevajući to, kao i činjenicu da će mnogi oglasi morati proći pregled prije nego što ispunjavaju uvjete za prikazivanje, trebali biste očekivati ​​da bi moglo proći vrijeme (bilo zbog pregleda ili neodobravanja oglasa) prije nego što se novi oglasi pokrenu i prikažu u svoj puni potencijal. Dakle, ako ne želite zaustaviti sve svoje oglašavanje, pametno je to učiniti držite nekoliko svojih trenutačnih oglasa u tijeku dok 'prepravljate svoj račun'.

Tako jednostavno, ali nevjerojatno je kako uzbuđenje zbog revizije oglasa može izazvati štucanje kad pretjerani upravitelj PPC računa "proljeće" sve prerano očisti.

Politika zaštitnih znakova

U SAD-u prvo treba napomenuti AdWords pravila o zaštitnim znakovima da su ona uređuje samo tekst oglasa i ne utječe na ključne riječi. Kao što često spominju, Google želi oglašivačima omogućiti što veću slobodu u odabiru njihovih ključnih riječi, te kao takvi u SAD-u ne prate zaštićene pojmove u ključnim riječima. To znači da ako ste vlasnik zaštitnog znaka i uznemiri vas što se prikazuje oglas konkurenta kada se vaš zaštićeni izraz unese u traku Google pretraživanja - nažalost, nemate sreće.

Sljedeće pitanje na koje treba odgovoriti jest kako Google nadgleda zaštitne znakove u tekstu oglasa. Ako niste registrirali svoj zaštićeni izraz na Googleu i zatražili da ga nadgledaju, vaš zaštitni znak neće se nadzirati. Razdoblje! Zbog onoga što pretpostavljam da je ograničenje resursa, Google ne proaktivno pretražuje zaštićene pojmove kako bi se zadržao u evidenciji radi praćenja, stoga morate podnijeti žalbu na TM kako biste započeli postupak praćenja.

Jedino što je sada preostalo jest provjeriti jeste li pročistili AdWord pravila u vezi s farmaceutskom industrijom. Ovaj je malo kompliciraniji i zaslužuje vlastiti post ... pratite nas!

4 Komentari

  1. 1

    Just ran across this article this morning. I’d like to share my experience from last week with Google, and hear if anyone has had something similar happen to them…

    I am new to this job, only having worked full time now for 2 weeks (part time for 2 months before that). I achieved “qualified individual” status from Google a week ago.

    Last week after having danced around their trademark policies for the time I have been working here, I reached the breaking point. I had several new ads rejected that were not substantially different in their use of trademark terms than other ads that had already been approved. I sent an email, asking for clarification as to why these ads were disapproved while the others had been ok’d.

    Like you commented about keywords, my understanding is that keywords are a separate issue from ad text. Yet when I received a reply from Google regarding my query, here is what they said to me about some keywords that I had in these ad groups:

    “Some of the keywords are low search volume and these can impact the final decision on your ads, therefore, I suggest you remove these keywords from your keyword list.”

    When I wrote again to ask for clarification on this topic and could they please point me to material I could read to help avoid the problem in the future, they offered no help. I was told twice to remove low search volume keywords and activate paused keywords as these would sometimes have an effect on ad approval. Why?

  2. 2

    Just ran across this article this morning. I’d like to share my experience from last week with Google, and hear if anyone has had something similar happen to them…

    I am new to this job, only having worked full time now for 2 weeks (part time for 2 months before that). I achieved “qualified individual” status from Google a week ago.

    Last week after having danced around their trademark policies for the time I have been working here, I reached the breaking point. I had several new ads rejected that were not substantially different in their use of trademark terms than other ads that had already been approved. I sent an email, asking for clarification as to why these ads were disapproved while the others had been ok’d.

    Like you commented about keywords, my understanding is that keywords are a separate issue from ad text. Yet when I received a reply from Google regarding my query, here is what they said to me about some keywords that I had in these ad groups:

    “Some of the keywords are low search volume and these can impact the final decision on your ads, therefore, I suggest you remove these keywords from your keyword list.”

    When I wrote again to ask for clarification on this topic and could they please point me to material I could read to help avoid the problem in the future, they offered no help. I was told twice to remove low search volume keywords and activate paused keywords as these would sometimes have an effect on ad approval. Why?

  3. 3

    My Google Adwords account was inactive for about a year. But I finally deposited $10 into my adwords account, created an ad for my new website. And the next day Google suspened my account. I emailed them and asked why they suspened it, and they wrote back and said they were unable to unsuspend it, and gave me know reason why. I read their advertising policy etc., and I see nothing wrong with my ad or website. The ad links directly to my sales page, and I am selling honest products that cost me a couple thousand dollers to have created by programmers. Maybe Google Adwords no longer allows people to link to a sales page? I can’t figure this out. I did include the price of my product in the Ad so only people who could afford it would click the link. Did the price in the Ad get my account suspended? This is confusing trying to figure it out. I might have to cancel the account, lose the $10, and start over with a new account. But in the terms it says if the account is suspended any other new accounts I create will forever be suspended, and I won’t be able to advertise with them anymore. This is very confusing.

  4. 4

    You are 100% right about utilizing targeted ad copy and keyword structure – we have a client in the automotive tires/rims business and it is mostly about long tail for them with specific radius and wheel width sizes doing really well in aggregate. If you’d like me to look at your account and brainstorm some suggestions email me at simon.b@resultsdriven.org. or we can setup a quick call if you prefer phone 302-401-4478.

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