“Year-over-year, from March XNUMX to March XNUMX, email opens on mobile devices grew XNUMX percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it's a necessity.
Nedavno je Delivra objavila How to Make Your Email Marketing Mobile Friendly, resurs koji nudi trendove u mobilnim uređajima za 2012. godinu, statistiku i preporuke o tome kako pripremiti marketing putem e-pošte za svoju publiku u pokretu.
The whitepaper discusses three critical components for mobile email success and the tactics needed to employ such a strategy.
- Where is your audience reading email?
- Are you creating content for mobile readers?
- Is your email design mobile friendly?
For the answer to these questions and to ensure your emails are coming into the mobile age, download the How to Make Your Email Marketing Mobile Friendly whitepaper.
XNUMX% of consumers find reading marketing emails on their mobile less easy than on a PC. Are you creating emails that your audience is able to easily read and respond to on their mobile device? If not, it's likely being moved to the trash. Don't let that happen!
Thanks for publishing this. We were just talking to a client today about the importance of mobile and how critical it is to take advantage of it while it’s on such an incredible growth curve!