Microsoft korak unatrag s programom Outlook 2007

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Zbog ovakvih odluka zaista se pitate o Microsoftu. S Outlook 2007, Microsoft više neće nuditi prikazivanje e-pošte pomoću preglednika. Umjesto da će koristiti Word.

To će rezultirati sljedećim ograničenjima u programu Outlook:

  • nema podrške za pozadinske slike (HTML ili CSS)
  • nema podrške za obrasce
  • nema podrške za Flash ili druge dodatke
  • nema podrške za CSS plutajuće
  • nema podrške za zamjenu metaka slikama na nesređenim popisima
  • nema podrške za CSS pozicioniranje
  • nema podrške za animirane GIF-ove

Više detalja.

Marketing putem e-pošte s dopuštenjem konačno dobiva na prihvaćanju i zamahu s glavnim tokovima. Interakcije s čitateljima na pomolu su kao sljedeća „velika stvar“ kroz pokretanje događaja i dodatne interakcije s podacima.

Radeći za davatelja usluga e-pošte temeljenog na dopuštenjima, radovao sam se novim inovacijama u klijentima e-pošte - mogućnostima kao što su Flash u e-pošti, Video u e-pošti, Chat u e-pošti, čak i bogate aplikacije e-pošte koje bi ljudima omogućile interakciju sa svojim bankama, njihovim posao, njihovi prijatelji i njihove aplikacije sigurno i sigurno.

Čini se da će Microsoft to promijeniti. Microsoft dominira tržištem e-pošte ... tako da imaju priliku zaista obogatiti korisnički doživljaj tako što su inovativni sa svojim proizvodom. Kao tržišni lider, njihova je odgovornost. Čini se da su krenuli laganim putem i nisu uspjeli u izazovu.

To su vrste odluka koje moraju sliniti druge programere klijenata e-pošte. Ako niste čuli ime velika ptica nalik orlu... apsolutno hoćete ove godine!

Postoje oni u IT-u koji mogu pomisliti da je to blagoslov, vjerojatno im je dosta i brinu se o sigurnosnim problemima povezanim s e-poštom. Međutim, život im se samo malo zakomplicirao. Ova vrsta odluke jednostavno tjera korisnike da preuzimaju i instaliraju druge programe koji volja podržati bogatu interakciju koju traže. Sada se IT mora brinuti što slijedi i kako to kontrolirati.

Jedan primjer: Sjećam se kad sam IT radnici u jednoj velikoj korporaciji radio za blokirane privitke u e-pošti. Kao rezultat toga, svi u tvrtki jednostavno su izašli i dobili hotmail adresu. (Posljednje što sam čuo, to je i dalje slučaj s njima).

Hajde Microsoft. Možete puno bolje od ovoga! Ovo je vrsta flippant odluke koja će izazvati puno žalosti kod davatelja usluga e-pošte, agencija, marketera ... i ponajviše kod vaših korisnika.

10 Komentari

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    The only people who care about Outlook 2007 using Word to render its emails, and the loss of the aforementioned features are designers and developer. Not USERS!

    What user said ?I wish I got more of those pointless marketing emails!?.
    What user said ?I could just go a big background picture for my emails!?
    What user said ?I wish I could trach the open count of my emails!?

    Not I?

  3. 3

    Martin

    I respectfully disagree with you and know, based on years of data, that you’re in a minority. Users don’t enjoy spam, but they do enjoy aesthetically pleasing emails with the content they are seeking. The clients I work with barely get any conversions off of text-based emails. HTML email are opened, clicked, and converted by an exponential rate.

    Pointless emails should never be sent. However, sending the appropriate email with the right content at the right time requires tracking opens, click-through’s and conversions on emails to find out what your taste is. We advise our clients to send less emails in smaller quantities with targeted content to get results… and it works. Case in point, surveys are fantastic for accumulating data on a client and providing them with what they want.

    Rather than getting a pointless text email, wouldn’t it be nice to get a survey that asks if the topic was relative to you? And based on that answer, the company responds appropriately? Outlook 2007 clients won’t have that experience thanks to some nutty decision up the chain of command.

    It’s a lot like walking into your favorite restaurant where they know your name, your favorite table, and how you like your meal. They didn’t do that without accumulating that information from you. It’s no different with the web or email!

    S poštovanjem,
    Doug

  4. 4

    Except for the look and feel of the email, you can do all of the customising in text. But I am not dissing the fact that users like nice emails, I do. What I am trying to get at is that emails are documents, and not web pages. You will be able to add advanced contect to your emails with WPF\E and other components to come. These will all be platform independant and will allow the designer a much grater range than html, including full interactive 3d enviroments.

    The main reason that the IE renderer has been removed is that there is grater access to the Windows API. And if any “Security” boxes interupt a uer they are as likeley to “OK” it as anything.

    Thus the blocking of most unsecure attachments at both the client and Exchanage level. You will however be alowed to run .NET applications in that enviroment as all .NET apps from untrused sources run in a secure, proven sandbox that has restricted access while not interupting the richnjess of the content.

    The move to an OpenXML email format is a master stroke for microsoft. It means that their procucts are interoperable with other OpenXML products like StarOffice and OpenOffice. This will allow users to move from those clients, and others like Outlook Express to Outlook without having to move to a propriatory email format.

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  6. 6

    I usually have to edit my entries 2 or 3 times after I find my errors! No worries.

    Your points are excellent… but I think we need to challenge email as just a transport mechanism. Just think how fantastic email could be with additional functionality and integration!

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