Drugi izvor prometa u Google Analyticsu?

Google Analytics

Ovog tjedna na poslu jedan od naših klijenata pitao je koji je „drugi“ izvor prometa u Google Analyticsu (GA). Google izvori prometa

U stvarnom sučelju za Google Analytics nema previše detalja, pa morate malo kopati. Izvori prometa poznati su i kao srednji u GA. Iskopao sam i otkrio da Google Analytics automatski snima medij za neke druge medije, od kojih su najistaknutiji e-mail.

Svi izvori prometaDa biste pronašli popis ostalih medija, morate kliknuti na Izvori prometa> Svi izvori prometa. Ovo će vam pružiti popis svih vaših izvora prometa, kao i medija. Svi izvori prometa: srednji filtarPostoji padajući meni u kojem možete filtrirati i stvarni medij kako biste prikazali sve ostale izvore prometa.
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Ovo može biti vrlo koristan alat. Ako koristiš e-mail marketing da biste vratili promet na svoje web mjesto, možete izmjeriti koliko dobro radite dodavanjem niza upita koji navodi medij:

https://martech.zone?utm_medium = e-pošta

Dostupno je nekoliko parametara ako želite izmjerite svoje kampanje.

13 Komentari

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    I saw this but never gave it much thought. That’s a good tip though. I plan on having a email camping so this code will come in handy.

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    Infact there is a lot to understand for us in this Traffic Sources. We can use segments to differentiate Organic and inorganic traffic coming from search engines which comes handy at time. Infact a lot more from GA !

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    Hey Doug – thanks for the post. I have been noticing this “Other” increasing over the week and now understand what has been happening.

    -Steven

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    but is there a way to follow the link in google analytics to the traffic source. I had a huge increase of visits from a traffic source but I don’t recognize it and I can’t find it on the web?

    • 10

      Yes, you actually can but it’s a bit of a pain. You have to click on each referral source domain independently and then you’ll see the full path of the referral. Attached is a screenshot (with the new layout of GA).

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    I’ve been getting 50% direct traffic these days… of total of around 200-300 hits daily. 02% of direct hits are new, and bounce rate is around 60% – 70%… Is it normal? What could the cause be? And what is your bounce rate?

    • 12

      I think 50% direct traffic is a fantastic stat along with the bounce rate you describe.  As your site grows in popularity – especially with search and social – you’ll find much higher stats on referral and search traffic, and higher bounce rates to go with them!

      I honestly don’t measure up one site to another… I battle older trends with newer trends to ensure we’re moving in the right direction.  Thanks for sharing Namanyay!

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