Ozbiljno ... Zašto si?

zašto

We work with a lot of sophisticated clients so much of our work isn't complex… it's really just trying to focus our clients, prioritize their work, and execute on the strategies developed.

  • Zašto odlažete više novca u kratkoročne kampanje, umjesto da ulažete u dugoročne strategije?
  • Why are you expecting more sales when you haven't proportionately increased your marketing investment?
  • Why are you still keeping sales staff on the payroll when they aren't closing qualified leads?
  • Zašto interna rješenja razvijate kad ih možete kupiti jeftinije, brže i bolje?
  • Why are you trying to develop more features when you're losing clients over ones that don't work?
  • Why are you shopping for the cheapest, knowing that your brand isn't cheap?
  • Zašto i dalje plaćate nekome da ažurira vašu stranicu kad su sustavi za upravljanje sadržajem povoljni?
  • Why are you still doing business with the same agency that can't prove their ROI?
  • Why are you investing in a new campaign when you didn't allow the last one to complete?
  • Zašto nagrađujete nove klijente, a ne one koji su već dugo s vama?
  • Why are you paying for pay per click when you're not filtering negative keywords or even testing different versions of your ads or landing pages?
  • Why are you buying a new website that doesn't include mobile, search and conversion strategies?
  • Why are you paying to promote your site when it's not optimized for search?
  • Zašto kupujete novu stranicu, a nikada niste iskoristili posljednju?
  • Why are you advertising on other sites when you don't have videos on your own?
  • Why are you trying to rank on keywords that you'll never rank on and ignoring long-tail ones you can?
  • Zašto odabirete ključne riječi koje privlače tisuće posjetitelja, a sve što vam treba je nekoliko?
  • Zašto se pokušavaš rangirati na nacionalnoj razini? you don't rank locally?
  • Why are you trying to rank better on keywords that won't convert into sales?
  • Zašto pregledavate analitika each week when you haven't set up events, goals, conversion tracking, ecommerce integration or sales funnels?
  • Why are you wanting to dive into social media when you know you don't like being social?
  • Why are you marketing on Twitter when your site isn't converting visitors?
  • Zašto tražite nove pretplatnike kad se toliko odjavljuje s vaše e-pošte?
  • Zašto šalješ svoje usrano tjedno e-mail umjesto slanja nevjerojatnog mjesečno e-mail koji pokreće stvarne rezultate?
  • Why are you marketing on Facebook when you don't have an email nurturing program?
  • Why are you blogging on a domain that you don't own… creating value and authority for something you'll never benefit from?
  • Why are you blogging and not promoting the content you've spent so much time writing?
  • Zašto radite na životopisu? Sjajni poslovi nikad više ne dolaze od podnošenja životopisa?
  • Zašto ćete raditi svaki dan plašeći se onoga što radite umjesto da prestanete i radite ono što volite?
  • Zašto ste na Twitteru i Facebooku, a ne blogirate?
  • Why are you starting an email program when your site isn't working?
  • Why are you worried about bounce rate when you don't have anything on your site to keep people engaged?
  • Why are you writing more content when you don't even have a photo of yourself on your site for people to know who you are?
  • Zašto pišete sjajan sadržaj i predstavljate ga na web mjestu koje mrzite?
  • Zašto gubite vrijeme razmišljajući o sljedeća velika stvar umjesto da savladate ono što već imate?
  • Zašto sve to pokušavate učiniti sami umjesto da tražite pomoć?

I often joke with folks that I'm a social media consultant but I rarely get to consult with people about social media. It's quite true, though. Today one of our clients just started a Facebook page for their company… 6 mjeseci nakon we started working with them. It would have been irresponsible for me to have them dive into a social media strategy given that they hadn't leveraged all the work they were already doing.

Everyone is always pushing marketers to do something new, different, exciting, etc… but without a great foundation to build upon, it's all a waste of time and money. What are you working on that you shouldn't be?

4 Komentari

  1. 1

    Doug, sjajan post. Baš me zanima što koristite za stvaranje ovog uključivanja od kopiranja i lijepljenja u svoje blogove: 
    Tj. Kopirajte / zalijepite "Na čemu radite, a što ne biste trebali biti?"

    -> Pročitajte više: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

  2. 2

    Doug, sjajan post. Baš me zanima što koristite za stvaranje ovog uključivanja od kopiranja i lijepljenja u svoje blogove: 
    Tj. Kopirajte / zalijepite "Na čemu radite, a što ne biste trebali biti?"

    -> Pročitajte više: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

  3. 3

    Doug, sjajan post. Baš me zanima što koristite za stvaranje ovog uključivanja od kopiranja i lijepljenja u svoje blogove: 
    Tj. Kopirajte / zalijepite "Na čemu radite, a što ne biste trebali biti?"

    -> Pročitajte više: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

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