Tragedija i društveni mediji

vrpca newtown

Many of you don't know me personally, but I was actually raised in Newtown, Connecticut. It's an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to have to see the movies at City Hall, visit the Blue Colony Diner for ice cream, and go to St. Rose of Lima Church on Sundays. The community was self-reliant… my Dad was even on the volunteer fire department when we lived there. Great people, incredible community.

One of our family friends has a son whose life was spared in this tragedy – we're all praying for them and the families that lost so much in this horrifying event.

When something like this happens and includes a controversial and political issue like guns, there's a real risk involved in discussing or adding your opinion online. Arguments can quickly erupt to anger and even hate when someone reveals their political viewpoints as the victims of this still haven't been put to rest.

Htio sam izbaciti nekoliko savjeta za koje smatram da su važni i tvrtkama i pojedincima:

  • Šutnja može biti odgovarajući odgovor. Dobar prijatelj Chuck Gose istaknuo je da NRA je ugasio njihovu Facebook stranicu and stopped updating their Twitter account. I don't believe there's a better response than that given the situation. Too many companies think it's the job of PR to put out a statement. I disagree. Sometimes the best thing you can do is to be quiet.
  • Dijeljenje vašeg mišljenje will open you to attack. Plain and simple, putting yourself on one side of an argument or another will spark a response. If you have a strong opinion one way or another and you declare it – don't be surprised to get openly attacked, ridiculed, trolled or have alternative passionate opinions thrown back. Sharing your opinion requires zrelost. If you're not mature enough to handle the response, don't open yourself up to the attack.
  • Rasprava can be productive. Social media does provide a means to disagree with people while still both caring about the end result. I've seen incredible discussions on the 2nd amendment, mental illness, stories of heroism, and messages of love and support the last few days.
  • čekanje is another tactic. While social responses are typically best when there's an immediate response, politically charged events like this may call for a different strategy. I stopped Tweeting and limited my Facebook engagement. I also waited to post this for a couple of days so that I had something constructive to say rather than just add to the explosion of opinions, arguments and debates out there. If you can wait until people cool off a bit, the conversation may be more constructive.

Društveni mediji su srednji. You're not just speaking directly to the other person. It's a communication method where your message is put into the public for scrutiny, regardless of where you post it. The medium provides a safety net for those who wish to do good, and a shield to hide behind for those who wish to do evil.

Kad se dogodila kućna eksplozija ovdje u Indianapolisu, mi vidio sve dobro što bi društveni mediji mogli probuditi. Pružio je medij podrške, vijesti, vjeru, poruke nade i rezultirao stvarnom pomoći uključenima.

I'm optimistic, despite the political debate, that social media will ultimately be a force for good in healing this community. I've watched already as my friends in Newtown have used Facebook to share their feelings, despair, hope and happiness that their son was alive. While we can't rid ourselves of the crazies, hopefully we can learn how to use the medium for good. Or learn when not use it at all.

5 Komentari

  1. 1

    Izvrsni komentari Doug! Sjećam se da sam znao da ste odrasli u Connecticutu, ali potpuno nisam shvatio da je to Newtown. Zahvaljujemo što ste podijelili ove uvide sa svojim čitateljima i širokim zajednicama.

  2. 3

    Sljedeći rizik zaronjavanja u raspravu o tragičnim vijestima na društvenim mrežama jest taj što to dolazi kao iskorištavanje - kao kad novinari gurnu mikrofon u lice nekome tko je upravo izgubio voljenu osobu. Tišina je obično prikladnija.

  3. 4

    Društvenim mrežama možemo biti zasnovani na mafiji. Nekoliko sati tog dana mislili smo da je to brat. Zamislite da bi vozači u autobusu iz kojeg je mahnito tweetovao čitali tweetove - i da je strijelac još uvijek živ. Moglo je biti i puno gore.

    I Richard Engel. Vidim zašto mu je NBC medijski zatamnio sve dok nije pušten. Ako je prije iscurilo, tko zna što mu se moglo dogoditi.
    Ljudi iz društvenih medija počinju puštati bilo što iz priče koju čuju, a novinske agencije počinju preskakati korake da bi održale korak i održavale brzinu, prelazeći na medije temeljene na opraštanju kao da su gerilska marketinška agencija samo da bi bile relevantne za svoje sponzore. Prilično skliska padina.

    Još važnije - drago mi je što su vaši prijatelji i obitelj u petak preživjeli ruski kotačić #Newtown. To ne čini situaciju tragičnijom i nije puno žlica šećera kako bi se lijeku pomoglo da opadne, ali barem svi možete ispričati svoju priču i počastiti onih 27 (pretpostavljajući 28 mrtvih - 1 čije će ime nikad više ne govore).

    A poznavajući vas, bromance, počastit ćete ih sa stilom.

    Recite mi što mogu učiniti da pomognem, pogotovo ako to može biti i više od Twittera i Facebooka!

    - vaš mentor

    Finac

  4. 5

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