Zašto više nikada ne biste trebali kupiti novu web stranicu

Zašto nikada ne biste trebali kupiti novu web stranicu

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a nova web stranica. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium that must be constantly optimized and tweaked.

Vaši su izgledi izvan vaše web stranice

Let’s start with why you even have a website to begin with. A website is a critical part of your ukupna digitalna prisutnost where your reputation is built and you can provide much-needed information to potential clients. For any business, their digital presence isn’t just their website… it includes:

  • Web mjesta direktorija – do they appear on the sites where people are searching for their product or service? Perhaps it’s Angi, Yelp, or other quality directories.
  • Ocjene i web lokacije za pregled - Zajedno s direktorijima, pojavljuju li se na stranicama s pregledima i upravljaju li dobro tom reputacijom? Traže li recenzije, odgovaraju na njih i ispravljaju loše recenzije?
  • YouTube - Imaju li na YouTubeu videozapise koji su usmjereni na njihovo tržište i industriju? YouTube je druga najveća tražilica, a video je kritičan medij.
  • Mjesta s utjecajem - Postoje li utjecajna web mjesta i osobe koje imaju široku publiku? Trudite li se biti prepoznati na tim stranicama?
  • Tražilice – Buyers are actively looking for information online to help them in their decision-making process. Are you present where they’re looking? Do you have a biblioteka sadržaja that’s consistently up to date?
  • Društveni mediji - Kupci traže organizacije na internetu koje pružaju stalnu vrijednost i odgovaraju kupcima. Pomažete li aktivno ljudima na društvenim kanalima i u mrežnim grupama?
  • E-mail marketing - Razvijate li putovanja, informativne biltene i druge izlazne komunikacijske medije koji potencijalnim kupcima pomažu u navigaciji na putovanju?
  • oglašavanje - razumijevanje gdje i koliko napora i proračuna treba uložiti za stjecanje novih potencijalnih klijenata na internetu nikada ne smije biti zanemareno.

Coordinating your digital presence across every medium and channel is an absolute necessity nowadays and it’s well beyond just building novu web-lokaciju.

Vaša web stranica nikada ne bi trebala biti Gotovo

Vaša web stranica nikad obavlja. Why? Because the industry that you work in is continuing to change. Having a website is like having a ship that you’re navigating open waters with. You need to constantly adjust to the conditions – whether it’s competitors, buyers, search engine algorithms, emerging technologies, or even your new products and services. You must continue to adjust your navigation to succeed at attracting, informing, and converting visitors.

Need another analogy? It’s like asking someone, “Koliko košta zdravlje?” Getting healthy requires eating healthy, exercising, and building momentum over time. Sometimes there are setbacks with injuries. Sometimes there are illnesses. But getting healthy doesn’t have an endpoint, it requires continuous maintenance and adjustment as we grow older.

Postoji niz promjena koje je potrebno neprestano mjeriti, analizirati i optimizirati na vašem web mjestu:

  • Konkurentska analiza - prilagodba i optimizacija kako biste se razlikovali od konkurencije. Dok oni proizvode ponude, dijele prepoznavanje i prilagođavaju svoju ponudu proizvoda i usluga, toliko i vi.
  • Konverzija Optimizacija - povećava li se ili smanjuje vaš trend prikupljanja potencijalnih klijenata ili kupaca? Kako si olakšavate? Imate li chat? Klikni za poziv? Jednostavni obrasci?
  • Nove tehnologije – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling.
  • Napredak u dizajnu - širina pojasa, uređaji, veličine zaslona ... tehnologija nastavlja napredovati, a dizajniranje korisničkog iskustva koje uvažava ove promjene zahtijeva stalne promjene.
  • Search Engine Optimization - direktoriji, web stranice s informacijama, publikacije, web stranice s vijestima i vaši konkurenti pokušavaju vas pobijediti u tražilicama jer ti korisnici imaju najveću namjeru kupnje. Praćenje rangiranja ključnih riječi i optimiziranje vašeg sadržaja ključno je za zadržavanje na vrhu ovog kritičnog medija.

Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with.

Investirajte u proces digitalnog marketinga, a ne u projekt

Vaša web stranica kombinacija je tehnologije, dizajna, migracije, integracije i - naravno - vašeg sadržaja. Dan tvoj nova web stranica is live isn’t the endpoint of your digital marketing project, it’s literally Day 1 of building a better digital marketing presence. You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that.

Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy.

Da, zgrada a nova web stranica can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed.

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